Five reasons to outsource your marketing

New year, new start. It’s that time of year when we’re starting diets, spring cleaning, trying to get on board with our new year’s resolutions, and generally starting afresh. Clearing out the cupboards and the recesses of our minds to march into 2018 with new resolve and clean slates. It feels good, doesn’t it? But do you apply that thinking to your business? If you’ve considered upping your marketing and outsourcing, but you’re not sure about the benefits, consider these five reasons to go for it:

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1. Expert advice, just when you need it. Using a freelance consultant means you have access to expert advice whenever you need it.  Advice from people that have seen it before, have solutions to your problems, have many years of experience, and have built a network of experts around them that you can tap into.
2. A fresh set of eyes. You could employ a marketing bod to work in your business full-time and to be honest, that’s not a bad thing. Marketing is a full-time job. But for fresh ideas, inspiration, an extra pair of hands, high-level advice, keeping up with legislation, specialist help with a particular area (such as communications), there’s no debate that a freelancer is your answer.
3. An resource that can grow as you grow. An employee is a commitment. If you want to keep costs down to begin with and see how things pan out, start with a small contract with an freelance consultant. As business and confidence grows, a consultant can provide you with more help at the same rate as you grow. It’s much more flexible and less risky than committing to an employee.
4. Set defined goals that are achievable. Any consultant worth their salt will start by setting agreed goals with you, that are achievable and measurable. So, it’s easy to see if your efforts and money are working for you. And if it’s not providing the right results, you can tweak and make changes easily.
5. Save money. How else can you get marketing expertise, on-hand whenever you need it, for the price of one part-time employee? Using a consulantant means never having to worry about absences, added costs, and paying an employee to sit through quiet trading periods.

Many-a-time I've heard people say they’ll hire an apprentice or an intern, or get a junior member of staff to look after their social media, company newsletter, or website. But do they understand their audience, the importance of quality content, the image and positioning of your business? Don’t entrust the face of your business to anyone but experts. And if you want to chat about how I can help, drop me a line here.